Pawtucket, Rhode Island-based Hasbro, Inc. (HAS) designs and markets numerous games and toys. With a market cap of $9.4 billion, Hasbro’s offerings include traditional, high-tech, and digital toys, games, and licensed products from various well-known brands.

The company has notably outpaced the broader market over the past year and in 2025. HAS stock has soared 13.4% over the past 52 weeks and 22% on a YTD basis, compared to the S&P 500 Index’s ($SPX) 12.5% gains over the past year and 1.4% uptick in 2025.

Narrowing the focus, Hasbro has lagged behind the Consumer Discretionary Select Sector SPDR Fund’s (XLY) 21.5% surge over the past year, but significantly outperformed XLY’s 3.2% dip on a YTD basis.

Hasbro’s stock prices rallied 14.6% after the release of its impressive Q1 results on Apr. 24. The company’s extended Disney agreement and other bets have started to pay off. While the company’s Consumer Products and Entertainment segments observed a mid-single-digit drop in revenues, the Wizards and Digital Gaming segment's revenues surged 46% year-over-year. This led to a 17.1% year-over-year growth in overall topline to $887.1 million. Meanwhile, the company’s efforts to boost sales from higher-margin businesses led to a favourable revenue mix and solid margin expansion. Hasbro’s adjusted net earnings for the quarter skyrocketed 73.1% year-over-year to $147 million, and its adjusted EPS of $1.04 surpassed the consensus estimates by 55.2%, boosting investor confidence.

For the current FY 2025, ending in December, analysts expect Hasbro to deliver a modest 3.7% year-over-year increase in adjusted EPS to $4.16. However, the company has a robust earnings surprise history. Hasbro has surpassed the Street’s bottom-line projections in each of the past four quarters.

Among the 11 analysts covering the HAS stock, the consensus rating is a “Strong Buy.” That’s based on eight “Strong Buys,” one “Moderate Buy,” and two “Holds.”

This configuration is notably more bullish than a month ago, when the stock had only six “Strong Buy” recommendations.

On Apr. 25, Citigroup (C) analyst James Hardiman upgraded HAS stock from “Neutral” to “Buy,” and gave a price target of $72.

Hasbro’s mean price target of $74.36 represents a premium of 9.1% to current price levels. Meanwhile, the street-high target of $85 suggests a massive potential upside of 24.7%.